Frown Lines (The “11s”)
Why You Look Angry — Even When You’re Not
Those two vertical lines between your brows — also known as “frown lines” or “11s” — are one of the most emotionally charged areas of the face. They don’t just make you look older.
They make you look mad, stressed, or unapproachable, even when you’re calm and happy.
But here’s what most people don’t realize: It’s not just the lines you see. The muscle bulk behind them creates heaviness in the brow, curving your expression into a permanent scowl.
At POUTx, we treat the bulk using ARCHITOX™, our signature Botox method that takes surface area and muscle bulk into consideration to determine exact custom dosing. No guesswork here, just facts.
What Causes Frown Lines?
Frown lines form from repetitive contraction of the glabellar complex — a group of small but strong muscles between the brows. Every time you furrow, squint, concentrate, or react, these muscles pull the skin together. Over time, the skin creases, the muscles strengthen, and the 11’s can appear quite deep.
But the biggest problem isn’t just the crease — it’s the buildup of muscle bulk, which:
Creates a heavy curvature above the brow
Makes your upper face appear heavy or angry
Throws off the softness and balance of your upper face
This is why we don’t just “relax the lines.”
We reduce the bulk to clean up the contour and create a more youthful, light, and lifted look.
Why Proper Frown Line Treatment Takes More Than One Session
Because these muscles are overused and often dominant, a single Botox treatment may not fully smooth the area or reduce the bulk — especially if the lines have been forming for years.
That’s why we recommend:
A repeat session every 3 months to train the muscles into a softened state
Strategic dose adjustments over time based on your animation
Early intervention for those beginning to see faint lines forming at rest
This isn’t just wrinkle prevention. It’s emotional expression reset — so you look like how you actually feel.
Our Approach: ARCHITOX™ for Frown Lines
Using ARCHITOX™, our data-driven Botox application method, we:
Map the exact strength and spread of your glabellar muscles
Adjust dosage to match your muscle bulk (not a one-size-fits-all pattern)
Prevent both surface wrinkles and deep muscle grooves
Ensure to treat the frown with the forehead and eyes to prevent muscle compensation and promote a more balanced appearance
It’s not about quick fixes. The best results occur over time as the bulk softens along with the lines.
Treatment Plan for Frown Line Correction
A typical plan may include:
ARCHITOX™ which includes the glabellar complex, forehead and eyes
Protocol is every 3 months
Full upper-face mapping to ensure a balanced outcome and prevent micro compensation within muscle groups
Consistency matters. Your muscles need time to unlearn old habits — and your face will thank you.
Real Client Wins
"I used to get told I looked mad all the time — even when I wasn’t. After two rounds of treatment at POUTx, not only are my lines gone, but my whole brow looks lighter and lifted. It changed the way people see me — and how I see myself."
— Kristen R., Age 40, ARCHITOX™ Client
Book a Consult to Treat Frown Lines the Right Way
You don’t need to carry stress between your brows.
With the right technique and timing, frown lines — and the heaviness they create — can be lifted for good.
Book your consult and let us restore softness, openness, and calm to your face.
