Facial Volume Loss
Why Your Face Looks Tired — and How to Lift It Without Overfilling
If your face looks more tired, saggy, or “sunken” than it used to — even if your skincare is flawless — you’re likely dealing with facial volume loss. And here’s the truth most people don’t know:
It’s not about chasing lines and folds. It’s about correcting structural loss underneath.
At POUTx, we focus on rebuilding the foundation of the face by restoring key fat pads and bone support — not just masking negative symptoms with surface filler.
What Causes Facial Volume Loss?
Facial volume loss is part of the natural aging process — but it doesn’t happen randomly. Two major things change as you age:
1. Fat pad depletion
The face contains multiple deep and superficial fat compartments that support shape, contour, and youthful curves. Over time, these pads shrink, shift, and deflate — especially in the midface, temples, and lower cheeks. This leads to:
Hollow under-eyes
Flattened cheeks
Deepening nasolabial folds
Jawline heaviness
2. Bone resorption
Even the bones of your face change. The jawline, orbital rim, and maxilla (upper midface) begin to retract and thin — meaning your skin and soft tissue have less support to sit on.
The result? Your facial structure collapses inward and downward — making you look older, even if your skin is clear and wrinkle-free.
Why Treating Just the Lines Doesn’t Work
Many clients come in wanting to fix their:
Nasolabial folds
Marionette lines
Smile lines
But these are not the real issue — they’re the symptom.
When your midface loses volume, everything starts to fall. The folds deepen because the scaffolding above them is gone.
That’s why injecting directly into the fold (like many clinics still do) gives minimal, short-term improvement — or worse, creates puffiness and distortion.
The real fix? Restore the foundatioanl volume up top so the lower face lifts naturally.
Our Approach: Strategic Volume Restoration
At POUTx, we don’t chase folds — we lift what’s causing them.
Using techniques from our FierceFACE™ Balancing method, we:
Identify exactly which fat pads have depleted
Restore volume in the deep midface, lateral cheeks, lower face, or jawline
Rebuild the structure so everything looks more supported and harmonious
Use filler conservatively and strategically to avoid puffiness or unnatural results
The goal isn’t to look younger. It’s to look restored, well, and lifted — like your face is working in harmony again.
What a Treatment Plan Might Include
Your facial volume loss plan may include:
Midface filler for foundational lift
Lateral cheek support/structure
Pre-jowl + chin filler for contour and harmonization
Integrated with ARCHITOX™ and MasseterMINIMIZATION™ if muscle compensation or jaw bulk are affecting your balance
Each plan is fully customized. There is no one-template face here.
Real Results at POUTx
"I didn’t realize how hollow my face had become until I saw the before and after. I thought I needed Botox and a bit in my smile lines, but the results didn’t last. Once POUTx rebuilt my midface, everything lifted and smoothed — and I looked like myself again."
— Jill M., Age 44, FierceFACE™ Client
Book a Consult for Facial Volume Loss
If your face feels like it’s collapsing — and you can’t put your finger on why — this is why.
Facial volume loss is a structural issue, and we treat it with precision, not guesswork.
Book your consult and let us show you how smart volume restoration can rebuild your entire look.
